Social media can be a powerful marketing tool if used correctly.
 
Being effective on social media is crucial or do you just leave it up to the youngest person in the team because they know how to work the platforms?
 
Social media is simply the tool, whereas it is the strategy and content that will get your message across and be most effective.

Just ‘doing’ social media is not the point, you must have some kind of meaningful objective or clear focus. Without a strategy, you or your team might be posting on social media platforms believing that is sufficient when all you are achieving  is nothing or worse, as you could be negatively impacting your organic reach.
 
This lunchtime seminar will dive into how to harness the power of social media, what you need to do for your staff managing your social media and how to integrate it into your overall marketing strategy.

DESIGNED FOR
Business owners, Managers or key staff who oversee or manages the marketing of the organisation.

LEARNING OBJECTIVE
When used correctly, Social Media offers the opportunity to showcase your Brand’s personality, story and connect with potential customers. By developing long-term relationships with your target markets, they are much more likely to purchase from you than other brands they have no connection with.

But what is often overlooked is any planning on how to achieve your business goals or what exactly you need to be posting.
 
This lunchtime seminar will cover what you need to know about creating a successful social media strategy including how you can support and guide your staff so they can effectively run your social media.

LEARNING CONTENT
We will navigate through the key elements of a social media strategy, covering best practices for your business or organisation to help you stay ahead of the competition.
 

• Who are you? What is your USP?
• Which platforms your business should be on?
• The dangers of not having a social media strategy in place
• Overview of the key elements of a social media strategy
• Understanding what content you should be showcasing on your channels
• How to support your staff so they can effectively manage social media
• Steps to develop branding/visual guidelines
• What is an algorithm?
• Why you need to pay to play

 
LEARNING OUTCOMES

• Be able to create strategic objectives for your social media marketing
• Have an understanding of how to build a social media strategy
• Have a grounding in what you need to provide staff with to be able to effectively manage your social media
• To feel confident about how to move social media forward

DURATION
One hour

Level – aimed at owners, managers or top level staff

WHAT PAST PARTICIPANTS SAY...
"I attended several training sessions with Philippa and found her warm, encouraging, and extremely talented in sharing a wealth of current marketing information.”  

NEXT LEARNING STEPS

• In-depth Facebook Workshop
• Instagram 101
• Instagram Masterclass

FACILITATOR
Philippa Crick, Director of the Digital Marketing Agency, Cre8ive Marketing Ltd
A leading marketing expert, Philippa has been developing and delivering social media courses since 2014.
At the forefront of social media and digital marketing, Philippa translates her knowledge amassed over two decades to guide organisations on how to effectively integrate ‘social’ into their overall marketing strategy and how to better manage their social media marketing.
A confident and passionate speaker, she regularly runs group courses as well as in-house corporate training sessions and is a keynote speaker at events around the country.

Philippa has an extensive marketing background particularly in branding, websites, search engine optimisation and social media. Philippa is certified with Google Ads and manages a number of campaigns across a range of industries.